"With all the sophisticated sophistry besieging mass audiences today, there is a need for the study of rhetoric now more than ever before. This is especially the case when it comes to the contemporary assault on science known as manufactured controversy: when significant disagreement doesn't exist inside the scientific community, but is successfully invented for a public audience to achieve specific political ends. Three recent examples of manufactured controversy are global warming skepticism, AIDS dissent in South Africa, and the intelligent design movement's 'teach the controversy' campaign."
The entire essay was published in the science policy journal of the Center for American Progress. Dr. Ceccarelli is an associate professor in the Communications Department at the University of Washington. She reaches rhetoric and is the author of the award winning book Shaping Science with Rhetoric.