Tuesday, January 23, 2007

How 'bout that spiffy new ASBH logo?

You might have noticed the splendiferous new logo of the American Society for Bioethics and Humanities. Cool, huh?

Sure, it replaces the earth-toned coffee-stain graphic that was the former visual identity for ASBH. But did you notice the way the color gradations both distinguish and relate the B (that's for "bioethics") and the H (um, "humanities")? The artful use and echoing of the plus sign, uniting the disciplines? The clean, modern lines? And wait--there's more--it can cut pennies in half! Ok, no, not really. But still . . .

C'mon, say it with me: it's way cool. The new graphic won a design contest sponsored by the folks over at ASBH ("Pimp My Logo," I think it was called) and while the folks over at Seattle HQ are too modest to mention it, I have no such qualms. Our very own Gina Sullivan and Kathryn Hinsch, graphic artist and marketing whiz, are the women to congratulate.

4 comments:

Linda MacDonald Glenn said...

Congratulations, Kathryn and Gina! What a creative bunch!

Kathryn Hinsch said...
This comment has been removed by the author.
Kathryn Hinsch said...

Thanks Sue for a very amusing post. Who says bioethicists don't have a sense of humor?

Kevin T. Keith said...

Wow! Congratulations, indeed! And it is a great logo.