How 'bout that spiffy new ASBH logo?

You might have noticed the splendiferous new logo of the American Society for Bioethics and Humanities. Cool, huh?

Sure, it replaces the earth-toned coffee-stain graphic that was the former visual identity for ASBH. But did you notice the way the color gradations both distinguish and relate the B (that's for "bioethics") and the H (um, "humanities")? The artful use and echoing of the plus sign, uniting the disciplines? The clean, modern lines? And wait--there's more--it can cut pennies in half! Ok, no, not really. But still . . .

C'mon, say it with me: it's way cool. The new graphic won a design contest sponsored by the folks over at ASBH ("Pimp My Logo," I think it was called) and while the folks over at Seattle HQ are too modest to mention it, I have no such qualms. Our very own Gina Sullivan and Kathryn Hinsch, graphic artist and marketing whiz, are the women to congratulate.