Sunday, March 09, 2008

The Intersection of Krispy Kremes and Neuroethics

Never thought you'd hear Krispy Kremes and neuroethics in the same sentence? An article in Science Daily reports new research from Northwestern University's Feinberg School of Medicine looks at how your brain reacts as you walk by the donut shop and inhale the wafting aromas of these oh-so-good-but-oh-so-bad-for-you toothsome treats. Does it come as a surprise to anyone that after fasting for eight hours, then being shown pictures of donuts, FMRI's show that the limbic system lights up like a Christmas tree?

As one the researchers commented,
"Now I know why I can't resist walking into the bakery some days when I smell fresh scones."

The w(hole) article can be accessed here.

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