Saturday, March 01, 2008

Monthly 'Miracle' or Annual(e) Terror -- SNL takes on DTC Pharma ads

On a dark and snowy winter's day in New England, with spring nowhere in sight, and in desperate need for something that would lift my spirits (other than dark chocolate or coffee), I stumbled across this blog entry from the NY Times:

"At a time when the drug industry is facing increasing scrutiny from Congress and the public, the cast of “Saturday Night Live” has weighed in with a hilarious spoof of television drug ads.

The “commercial,” modeled after the real advertising campaign for the birth control pill Seasonale, touts a fake pill, Annuale. The spoof uses similar pill packaging, actors and even the same pink chairs, sneakers and yoga mats depicted in the real ad. Watch the video, posted below, for the over-the-top punchline. One of the funniest lines is in the list of “side effects” that rolls across the screen at the end of the ad."

Salvation -- I love it when I find something that makes you laugh AND think at the same time -- Enjoy!


Kelly Hills said...

The first thing I thought of, of course, was "yes but,... is it going to be one of those weird flip reaction drugs where if that's how you normally are on your period, you'll actually become a docile kitten? Cuz if so, I know some people I'd LOVE to sign up..."

Sounds like your northeast day is similar to mine. Rolled over at one point last night wondering why it was so light at 2am, then realized it had decided to snow again - which it kept up til 10am, then the sun came out and melted everything...into the strings of ice that are now everywhere.

Can we have daffodils soon? (Seriously, I moved here from the land of SAD, and this is *much* worse...)

SabrinaW said...

I love it! Thanks for posting it. :)